Business Strategy of Japanese Electronic Component Companies in Taiwan- Perspective of organization and market change
Date Issued
2004
Date
2004
Author(s)
Lin, Chun-Hui
DOI
zh-TW
Abstract
Japanese electronic components are famous for their high technology and good quality; those strengths have been recognized as competitive advantage in the worldwide. Since its “Export oriented economic development period”, Taiwan electronic industry has highly relied on the support from Japan.
Due to the position of seller and buyer is very different,the business model were more focused on material procurement,but no apparent negotiation. However, Taiwan electronic industry have been well developed, its position has been strengthened. Under the changing situation, Japanese companies have faced various difficulties. Besides,since Taiwan companies continuously shift their manufacturing to China,the condition become more complex,so that the importance of those problems had been increased,also speed up the urgency of problem solving.
This thesis is to research the operation problem of Taiwan branch,it focuses on the effectiveness between organization and market change. Concern how Taiwan branch can make synergy with its affiliated companies,resolving the crucial issues in the most competitive market, leading Japanese makers to think about reposition of Taiwan branch and review the strategy in Great China . Take below external environment factors as horizontal axis for investigation.
“Outstanding performance of Taiwan Electronic Industry in the worldwide”
“Rapid growth of Taiwanese Electronic Information manufacturers in China”
“The interdependence relationship between Taiwan Electronic Information Industry and Japanese Electronic components makers”
“The competitive capability of competitors in great China”
“Condition change of the supply chain in the Electronic Information industry”
“Brief of business culture in China”
“The neck point for Japanese Electronic components makers in Great China”.
This thesis stand at the view point of Taiwanese branch,attempting to combine the thinking of enterprises culture and business performance,take below internal factors as vertical axis,investigating for how Japanese company shall concern its business strategy in Taiwan and great China.
“The culture of Japanese enterprises”
“The problem of Japanese enterprises’ organization structure”
. This thesis collect the business facts from eight Japanese electronic components makers and their Taiwan branches as primary data, investigating the environment change in the industries and the solution that may lead Japanese companies to concern the improvement for long term survival. Besides, interview with purchasing directors of top five Taiwanese notebook PC makers as the information for proving entire research from reverse direction.
The thesis concludes by business development trend of Taiwanese Electronic information industry in Great China, and the direction of Japanese companies’ review point in Taiwan and great China. The results are as below:
(1) The demand and supply market have been clearly foamed in great China .
(2) Taiwanese Electronic industry shall clearly move its production to China.
(3) Taiwan Electronic components industries are well developed, Japanese makers may become depression unless they can improve.
(4) Japanese shall cut the obstruct of its business culture,otherwise the problem will bend itself.
(5) The business experience in Taiwan shall be duplicated in great China
(6) Japanese Electronics manufacturers shall learn business skill from Taiwan.
(7) Localization is highly necessary and urgent.
Subjects
日本電子零件業
Japanese Electronic Component Companies
SDGs
Type
thesis
File(s)![Thumbnail Image]()
Loading...
Name
ntu-93-P89724025-1.pdf
Size
23.31 KB
Format
Adobe PDF
Checksum
(MD5):b8623a48483b5db38b80a0cf59ade2e2