Selection Entry Modes to a Foreign Market by Group Decision

Entry mode selection is an important and practical task for an enterprise when entering a foreign market. We illustrate the proposed group decision process for entry mode selection by the case of a notebook computer company in Taiwan considers to enter Vietnam market. The process would benefit enterprises in practice implementation. Base on the theories of Transaction Cost Economics, Resource Base, and Institutional Approach, we tailored major factors and indices for the enterprise to select entry modes. In the first phase of the Two-Phase approach, we employ Analytical Hieratical Process (AHP) to determine equity or non-equity investment. In the second phase, we employ Analytical Network Process (ANP) to select six entry modes with equity investment: New Venture, Acquisition, Merger, Majority Joint Venture, Equality Joint Venture, and Minority Joint Venture.