Identifying brand image dimensionality and measuring the degree of brand globalization: A cross-national study

Journal

Journal of International Marketing

Journal Volume

10

Journal Issue

2

Pages

46-67

Date Issued

2002

Author(s)

MING-HUEI HSIEH

DOI

10.1509/jimk.10.2.46.19538

URI

https://scholars.lib.ntu.edu.tw/handle/123456789/459484

URL

https://www.scopus.com/inward/record.uri?eid=2-s2.0-1442303705&doi=10.1509%2fjimk.10.2.46.19538&partnerID=40&md5=4bc6f9dc6a69db1e3463ace7e43bfc27

Type

journal article