An Analysis on Business Strategy of Telecommunication Equipment Vendor --- A Case Study on Nortel Networks

This thesis is based on the concept of M. Adam Brandenburger and Barry J. Nalebuff co-opetition strategies, research industrial ecology telecom equipment manufacturers, in order to understand the competitive situation and the strength of the industry, as well as the behavior of competing with each other, and further analysis by changing vendors the basic elements of the game, taken by competing behaviors and strategies. And then to analyze the way the case against the century-old Nortel Networks, through this research to explore and depth interviews to understand the case from the telecommunications company''s targets enterprise reduced to forced to file for bankruptcy protection, to find the reasons for its failure, and understand its critical success factors of plant operators, and to summarize the key success factors common telecommunications equipment manufacturing industry, providing a reference for related businesses. In this study, the following conclusions attainable: 1. Usually only a technology standard can dominate the market, began to have leading technology, the technology is set to become the standard of the company, it will not be the market eliminated. 2. Technology difference in Telecom equipment suppliers is minimum. Communications equipment manufacturers to provide professional services must transition from a physical device manufacturing to telecommunication carriers, increase profit growth opportunities. 3. Telecommunications regulations great impact on the majority of government firms, new entrants, such as the need to foster a national effort to have a chance to grow. If you want to change the game to their advantage, is lobbying the government to develop a competitor unfavorable terms. 4. The major complementors in telecommunications equipment industry are terminal equipment providers and the Internet, e-commerce companies. Only the infrastructure but inadequate supply of terminal, or a new technology is not supported by existing telecommunications technology situation seriously affect the development of the technology. 5. Nortel misjudged the situation, ignoring the important game contestants - Complementor. Invest and manpower is wasted, causing serious losses, into the service market is too slow. Since 2005, Nortel had no clear strategy nor core business, which caused Nortel performance continued to deteriorate, and finally a way to bankruptcy.