The Effect of “Very FUN Park Exhibition” to the Central City
Date Issued
2015
Date
2015
Author(s)
Maggie, Mei-Hui Ueng, Tsai
Abstract
What is the relationship between the role of art and life? How does art influence our life? These are questions I’ve been curious about. In 2001, Fubon Art Foundation hosted “Very FUN Park─Modern Art Exhibition in East Area of Taipei”, which was the first large public art exhibition in Taiwan. In 2007, Fubon hosted “Very FUN Park II─Modern Art Exhibition in East Area of Taipei”, which followed the concept in 2002 and enlarged the exhibition of East Area in Taipei. The exhibition also lightened the spark between art and business area, which turned out to be an art map in central city. Afterward, the exhibition was hosted annually. This year (2015) is the 10th year of Very FUN Park Exhibition. The original concept of Very FUN Park Exhibition is “everything starts from sharing”, but like Butterfly Effect, Very FUN Park Exhibition influenced this city gradually and imperceptibly. Therefore, we would like to investigate the influence of Very FUN Park Exhibition to each key player in metropolitan in this thesis, including how Very FUN Park Exhibition influenced the perception of art and the role of art in daily life. We divided key players in metropolitan into five categories--- Art Administrators/ Art Museums, Artists, Populace, Cooperative Stores and Sponsor. By using questionnaires and making interviews with above key players, we further analyzed how Very FUN Park Exhibition influenced each of them. According to our analysis from questionnaires and interviews, we summarized the conclusions as below: 1. Art Administrators/ Art Museums Very FUN Park Exhibition influenced the way Art Administrators/ Art Museums display and promote art to go beyond the physical boundaries. It made art closer to public, in more diverse ways, and became more popular to common people. 2. Artists Very FUN Park Exhibition inspired artists, increased their reputation, and raised the value of their productions. 3. Populace Very FUN Park Exhibition increased general people’s aesthetics and their interests of art. 4. Cooperative Stores Very FUN Park Exhibition made business area more prosperous and booming with more places displaying art. 5. Sponsor Very FUN Park Exhibition increased Sponsor’s brand and reputation, and it also increased employees’ sense of recognition and royalty. Very FUN Park Exhibition has already gone through the paces of 10 years, its experiences and achievements will continue to pass on, and contribute to the esthetics of the city.
Subjects
Very FUN Park Exhibition
Public art
Fubon Art Foundation
Type
thesis