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College of Management / 管理學院
Business Administration / 工商管理學系暨商學研究所
促銷價格標示方式與內部參考價格對消費者行為之影響
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促銷價格標示方式與內部參考價格對消費者行為之影響
Resource
管理學報,23(2),209-226.
Journal
管理學報
Journal Volume
23
Journal Issue
2
Pages
209-226
Date Issued
2006-04
Date
2006-04
Author(s)
張重昭
周宇貞
張心馨
URI
http://ntur.lib.ntu.edu.tw//handle/246246/212269
