Study on the implementation strategy of customer oriented supply chain systems- Case study of a chain bookstore

Customer-oriented management and technologies significantly affect the development of many enterprises. Customer-orientation is the key factor in successfully forecasting the competence of enterprises. As the technologies advance, the management of enterprises should move from e-business to the efficient integration of ERP and then finally to the complete implementation of supply chain management (SCM). The efficient planning and execution of SCM greatly affects internal efficiency and quickens customer-oriented response. Therefore, the implementation of a customer oriented SCM system is the one and only way to increase the competence of enterprises.

The study collects the theses of scholars on SCM, customer orientation and strategy planning. Also, it adopts Hill’s strategy planning procedure (2004) in formulating the most appropriate strategy planning procedure in the implementation of customer oriented SCM system, which is the main structure of the study. The study attempts to uncover the most structured factor of appropriate strategy determination in the procedure as depicted previously. Research analysis, conducted through case studies and information collection, is used to prove the completeness of system planning as addressed in the study.

The study defines a systematic pattern in the implementation strategy analysis of customer-oriented SC system, which can be used as a reference by enterprises planning on implementing the SCM system.