The Dynamic Analysis of Technical Strategic Choice for Smart Phone Operating System
Date Issued
2009
Date
2009
Author(s)
Chang, Jia-King
Abstract
Mobile handset industry is one of the fastest growing industry in all kinds of high-tech Industries。In the last 2 decades， it has been more than 3 billion handsets in the market already。Nokia is the dominate players in mobile handset market，Nokia sells more than 500 million every year and it occupies more than 40% of total handset market share。 In regarding to Smart phone market，it only takes less than 10% market share in handset industry， We only can claim smart phone is a niche market comparing to total handset market size。ut the market changes a lot since Apple launched iPhone in early 2007， iPhone’s unique form factor without physical keyboard on the devices， iPhone equipped with Apple patented multi-touch technique。The creative touch user interface totally swifts the paradigm of handset industry。Innoveations change the ecosystem of handset industry with tremendous pressure to existing traditional handest makers， iPhone combines iPod， internet and phone 3-in-one function which becomes the consumers most favorite handset available in the market，The smart phone market expands more than 50% after iPhone introduced to the market 。oogle formed Open Handset Allainces with 34 partners， OHA offers Android operating system with free licenses fee to open public 。 The original closed and proprietary handset industry changed significantly。 Googles tries to move all current services available on the computers to mobile handset， The so called Google mobile services will focus on mobile internet as its main theme。 Consumers accepted the first Google Phone G1 quite well after it was launched and there have 14 new members to join OHA in Dec. 2008。okia was forced to spend more than US$300M to buy back all Symbian licenses from its associated members， and announced to offer Symbian licenses free to all open users。ithout the operating system of smart phone being as the base， smart phone can not meet with users diversified requirements 。The competitions among leading smart phone operating systems are very fierce，It is the war of technical standards and fighting to get as many as consumers to join its platform。o get the most users group will be the only critical way to survive。Competitions among leading smart phone operating systems are very firerce，The future competitions among smart phone operating systems also expanding to business model。 Nokia , Apple and Google all build up their own services platform to attract more users and sustain their loyalty。 eb contents will be the next wave key competitive weapons to win the market share， The different operating system and services platforms already started its unique strategy and tried all their best to gain the users acceptance。e will see more creative approaches from the individual vendor to show their nnovations to recruit more users and expand the scale of marketing alliances， the competitions will continue to sustain and become more dynamically。 aiwan based company, hTC , spent all its resources to focus on smart phone development for the last 10 years。 With its creative innovation，hTC occupied the one of the top 5 smart phone vendor position.he global competition in the smart phone industry will be even more sreiuos in the future, we can only spend more intelligence to seek for survive .
Subjects
Smart Phone
Operating System
Innovation
Business Model
Type
thesis
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