Exploring the Marketing Strategy of Biobank: the Case of Women’s Cancer Biobank in Taiwan
Date Issued
2014
Date
2014
Author(s)
Cheng, Wen-Fang
Abstract
How to market databases effectively has been an important issue for database managers, especially for scientific databases. However, little research has been done to explore how marketing strategies can enhance the business opportunities scientific databases. This study attempts to investigate how marketing strategies can be developed to enhance the utilization of biobanks which target on academic researchers, biomedical and life science researchers/organizations as well as biotech and pharmaceutical industries. Various subject matter experts (SMEs) from different fields were interviewed in our qualitative research, with important marketing strategies derived. Managerial implications, limitations, and future research directions were discussed.
Subjects
質性研究
台灣婦女癌症生物資料庫
行銷策略
SDGs
Type
thesis
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ntu-103-P01746001-1.pdf
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