消費者線上口碑與評論研究：國內外相關文獻回顧與討論

Other Title

Electronic WOM and online review - a literature review

Journal

臺大管理論叢

Journal Volume

26

Journal Issue

3

Pages

215-256

Date Issued

2016

Author(s)

柳秉佑

DOI

10.6226/NTUMR.2016.MAY.R.25104-001

URI

https://scholars.lib.ntu.edu.tw/handle/123456789/471951

URL

http://dx.doi.org/10.6226/NTUMR.2016.MAY.R.25104-001

Type

journal article