Competitive advantage analysis and strategy research to Radio Frequency Identification (RFID) industry
Date Issued
2006
Date
2006
Author(s)
Wang, Chia-Nien Michael
DOI
zh-TW
Abstract
Balance Score Card (BSC) digagnoses the differentiation values of internal management procress associated with the product innovation, the infrastructure management and the customer relationship. Baes upon the product life cycle point of view, Radio Frequency Identification (RFID) industry belongs to the early adoption stage at the moment. Therefore, the price is not the critical driving factor for RFID industry players but the product innovation. The product innovation bringing in features and functions enhancement as well as the the early adoption clients taking advancateg of the new technology as the core competience matters the competitive advantage of RFID industry players today.
The thesis clarifies the market stage of the RFID industry today, defines the leading index of RFID industry players based on Balance Score Card (BSC) model, analyzes the competitive advantage matrix of forty-seven RFID industry players worldwide, besides, proposes two cases study to verify the research framework of the thesis.
Not only is the same research framework applied to the industries belonging to the market early adoption stage such as RFID but also applied to the remaining market stages, however, the leading index needs the customization tuning associated to in terms of the value proposition of the industry players stand - differentiation value strategy or low price stragety.
Since the globalization is the undefensive trend, Taiwan stands at the cross road of the new value proposition adoption - to stick in the “red ocean strategy” world or transform upto to the “blue ocean strategy” ? The thesis also proposes Taiwan hi-tech industry the recommendation to penetrate RFID industry when the Taiwan player is interested to.
Subjects
無線設頻識別
平衡計分卡
五力模型
競爭優勢
RFID
Balance Score Card
Five Force Model
Competitive Advantage
SDGs
Type
other
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