Branding in a foreign market-case study of Polish company in Taiwan
Date Issued
2007
Date
2007
Author(s)
Karp, Karolina
Abstract
The topic of my thesis is branding in foreign market based on Polish company in Taiwan.he goal of this paper is to show the importance of brand value and to touch on the implications involved during creating a new brand in a foreign market. The paper begins with a literature review that aims to define and discuss branding, in terms of its function viewed by consumers and enterprises.hre second part is about Polish company in Taiwanese market. The tird is touch on foreign investments and business opportinities in Asia.
Subjects
case study of Polish company in Taiwan
brand in foreign market
Type
thesis
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ntu-96-R94724111-1.pdf
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