Research and Development of Social Network Marketing E-commerce Platform
Date Issued
2016
Date
2016
Author(s)
Wang, Shi-Hao
Abstract
Based on personal preferences, people meet together and form a particular community. Thanks to the social-medium platform like Facebook, twitter and Line, now people can exchange information faster than before. They create fans clubs, shopping groups, students wills…etc. Each has a community in the head, he is responsible to support the needs of the members, or events, and initiate the group purchase. This study will combine e-commerce platform and community marketing. Study on electronic business platform architecture and development of back-office systems. Suppliers who have the charming commodity can use this platform to sell. Community members can also find the desired product on this social marketing platform. To match the community and suppliers, the present study has developed a community-based business platform. Unlike traditional e-commerce platforms, community-based e-commerce platform is more emphasis on ""pull"" marketing effect. The aim is to pull consumers into this platform and shopping. Followings are the value of this study. First, this study presents the business model of community marketing, and describes all the participants how to get the value through this platform on the internet. Second, to promote this platform, business team must first find the head of the community, and share profit with the head. Then, find the suppliers, matchmaking both. The characteristics of community marketing are as follows: First, the “pull” marketing effect. This is to say, the customers on this platform have needs on the first hand, then the suppliers give some goods to customers. Second, all the consumer behavior like search, evaluation, comparison to other alternatives…, was completed outside this platform. Only “purchase” behavior occurs in this platform. The benefit of this consumer behavior is: social marketing platform does not need too many servers, since the network traffic is low. The conversion rate on this platform is higher than traditional e-commerce platform. Additionally, the cost of servers and electricity is low, which is suitable for the small-scale businesses and innovational entrepreneurship. Finally, the platform is built for community. It has the potential to do the “precision marketing”. Because the platform is born to serve community, it knows customers better than present e-commerce platform. The platform is able to do better precision marketing.
Subjects
E-commerce Platform
Social Marketing
Pull Marketing
Database
Webpage
Precision Marketing
SDGs
Type
thesis