Exploring overseas channel strategy from the perspective of Resource Dependence View - The Case of Besta in Korea
Date Issued
2012
Date
2012
Author(s)
Huang, Yao-Cheng
Abstract
Key resources, key process, key capabilities have a lot to do with the growth strategy of enterprises. These factors form the special competences of the company. The companies will keep investing in the key resources own by themselves; also try their best effort to get the valuable resources from the outside of the companies.
The situations described above are the Resource-Based of view, Resource dependency view, which point out the strategic logic for the enterprises, compete in different industries.
Resource-Based of view mention that the key competences come from specific resource own by the companies and Resource dependency view consider the corporations need to acquire the valuable resource from the outside of them. And the companies also try to reduce the cost of getting resources from the counterparts. The first one is a strategic logic from inside to outside; the other is a strategic logic from outside to inside. They are complementary logic thinking. And they are also adapted to lots of enterprises as the strategic planning tools.
Recent years, not only do more and more companies face the challenges to build a right channel strategy in home market but also in oversea. The most important thing is that the companies should make sure of the channels which can sell their products. The companies which have the problems of planning channel strategy may need one mechanism to guide them toward the right direction and form a strategy efficiently.
The study combines two viewpoints of the strategic planning, using them to analyze the product life cycle of the target company, which entered Korea market on late 1990s. And the study also wants to find out the steps for corporations face with the same problem with the target company using to come out their own channel strategy.
Key words: Channel strategy, Resource-Based view, Resource dependency view, Channel relationship
Subjects
Channel strategy
Resource-Based view
Resource dependency view
Channel relationship
Type
thesis
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