Competitive analysis for notebook ODMs
Date Issued
2006
Date
2006
Author(s)
LIn, Wei-wei
DOI
zh-TW
Abstract
We can learn from a lot of M&A activities in the notebook PC industry that the competitions became much stronger in the past few years. Every branded notebook PC supplier would think of any possible way to increase their market share.
Under such kind of competitive market, the notebook PC ODMs not only build up good manufacturing service but also need to be more competitive in this industry. Therefore, they have to provide a value added service to their customers In this study, we examined the competitiveness of the four major Taiwanese notebook PC ODMs by analyzing their value chains and strategies. ODMs not only look for high growth in production but also in profits.
This study used the co-opetition strategies to discuss the relationships between branded notebook suppliers, ODMs and key components suppliers. The ODMs should make good use of the co-opetition strategies to get more benefits from their business. We can also see that price competition is not the only way and it is also not an efficient way to get more business. ODMs should be more competitive by enhancing their their overall operations instead of low pricing strategy only.
Subjects
賽局理論
競合關係
代工廠
Co-opetition
Game theory
ODM
Type
thesis
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