Research on Business Integration Strategy of ABC Building System Co., Ltd
Date Issued
2016
Date
2016
Author(s)
Lyu, Dong-Feng
Abstract
With the competition extremely harder, companies must take more serious focus on the overall strategy execution, especially on the company business strategy review and repositioning. which means the new strategies created to support the development of business will be more important. Under this background, we took the case of ABC Building System(China) Co. ,Ltd, the business leader in this area. in this business case, we systematically analyzed the internal and external environment, combining the industry feather analysis, finally we raised the business strategy, which is “integration and whole life cycle business solution strategy”, this strategy included the future development of the business portfolio, business location, the field of competition, competitive strategy and the main strategic support system and so on, if it can be accomplished successfully , the company’s competitive advantage will be improved extremely and it hopeful to achieve more rapid development in the future. In this paper, we combined with theoretical knowledge, for example the strategy management, matrix analysis, SWOT analysis and balancing competition system. If this method and application is successful in the domestic construction industry, it will strengthen all the strategy management methods we referred to in this paper.
Subjects
Strategy Management
ABC
SWTO analysis
Boston matrix analysis
portfolio strategy
balancing competition
Type
thesis