A Study on the Dynamic Capabilities Evolution: the Case of WowPrime
Date Issued
2014
Date
2014
Author(s)
Liu, Yu-Mi
Abstract
Established in 1993, Wowprime is now the biggest food and beverage empire in Taiwan. The sales revenue of Wowprime achieved NT$14.9 billion in 2013. But instead of the rapid growth as experienced in Taiwan, Wowprime’s business in China is growing at a rate far slower than expected. The proportion of sales revenue in China is only about 20% of Wowprime’s total sales revenue. Struggling in the gigantic emerging Chinese market, Wowprime is still adjusting its strategy, related resources and capabilities.
This study is aimed to analyze the dynamic capabilities of Wowprime from three different aspects: environment, strategy and execution (including building resources and capabilities). This research found out that the key driver of Wowprime is the ability to adapt to its environment and thus adjusted its resulting strategies and dynamic capabilities.
Subjects
競爭優勢
動態能力
策略定位
市場進入
王品集團
Type
thesis
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ntu-103-R01741017-1.pdf
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