A Study of Business Opportunity, Entry Strategy and Marketing Strategy of the Healthcare Industry from an Original Design Manufacturer''s Perspective
Date Issued
2014
Date
2014
Author(s)
Weng, Yung-Chiuan
Abstract
Compal Computer Incorporated is a known Original Design Manufacturer which is specialized in personal computer /notebook computer design and manufacturing. This thesis is based on an actual case study and decision making process for Compal Computer Incorporated to enter the Healthcare industry. Firstly an in-depth introduction to Healthcare industry and those emerging informartion communication technologies (ICT) and cloud computing technologies involved, as well as how they are joingly shaping the future of Healthcare industry, are conducted. Then analyses based on perspectives of corporate strategy, business model, competitive landscape, customers, strategic partners, specific product types to be developed, core technologies to be developed or invested, are elaborated. A conclusion is made based on the approach of SWOT analysis.
Subjects
健康照護
資通信
原廠委託設計製造
健康雲
雲端技術
Type
thesis
File(s)![Thumbnail Image]()
Loading...
Name
ntu-103-P94746034-1.pdf
Size
23.32 KB
Format
Adobe PDF
Checksum
(MD5):9b2497ecfdae4e150a83b564dc7059b0