The Study on Perspective of Creating Shared Value to Enhance Business Effectiveness: A Case Study of Eye Care Campaign of Pharmaceutical A
Date Issued
2011
Date
2011
Author(s)
Fang, Hsiao-Ping
Abstract
CSR in recent years has become one of the company measuring indicators in international society. In the past, increasing profit was the only corporate social responsibility. Today, apart from maximizing profits for shareholders, people expect companies to show concern about the benefits of all stakeholders and create social value.
CSR and corporate profitability are not a zero-sum game and do not conflict with each other. How to link up CSR with the core value and core competence of the company and transform them into the opportunity for business growth in strategic terms is an issue that companies nowadays must consider. As the international strategy expert Michael Porter said, enforcing CSR strategies to the core concept of business operation will create new values shared by companies and society.
This qualitative study investigated how companies integrate CSR with corporate strategies to create shared value while enhancing operation performance with case study on an eye care campaign organized by Pharmaceutical A in terms of CSR literature review and the idea “creating shared value” (CSV) proposed by Porter, in order to understand the actions of strategic CSR practice of the subject and to provide a reference for companies to draw up CSR plans in the future.
The results of this study showed that integrating CSR with the core value and competence of companies, and forming strategies with outcomes to help solving existing social problems can benefit companies to create a win-win scenario with society in the competitive environment. Also, this will urge companies to perform CSR with the “sharing” concept and create new value from sharing.
Subjects
Corporate Social Responsibility
Strategic Corporate Social Responsibility
Creating Shared Value
Stakeholder
Eye Care
Aging of Population
SDGs
Type
thesis
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