An Analysis of Factors on Purchasing Decision of the Modular Design of Landscape Plants
Date Issued
2014
Date
2014
Author(s)
Chiang, Li-Chi
Abstract
The modularization of landscape plants is a technique transferring ground plants to vertical wall space plants. This method is constructed by multiple plant boxes and water-supply systems; the principles of vertical wall space plants is to fill soils and mediums in the blanks of plant boxes which are overspread the entire wall space, and irrigation is worked through the water-supply systems then. Green wall now is broadly applied to interior and exterior environments, such as market places, exhibitions, residence houses, and even fences around construction sites; it simultaneously contain three major functions of energy conservation and emission reduction, air purification, and environmental prettification.
In virtue of the modularization of landscape plants is gradually emphasized, the short life span of landscape plants thus is concerned by the suppliers, who worry about the frequency of purchasing landscape plants when consumers’ demands cannot be satisfied. Therefore, to consolidate the existed consumers, the improvement of type and the development of new items are extremely significant; furthermore, to expand the scale of market and the channels of merchandise, suppliers need to excite the motivations of products demands and realize the characteristics of potentiality of consuming, and necessarily investigating a completed investigation of consumer behaviors at last.
In terms of the research findings, the three main considerations of purchasing landscape plants are living tastes optimization, lining environment healthiness, and presents giving respectively. Different backgrounds of consumers possess different connection with distinct modularization of landscape plants, and substantial stores also possess different marketing strategies to suffice for different clients. The suppliers hence need to deeply analyze the demands of consumers, and offering customized services and recommendations of landscape plants to possible consumers via fulfilling their inadequate knowledge of landscape plants.
Subjects
景觀植物
模組化
消費者行為
購買動機
深入訪談
Type
thesis
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