Economic and psychological explanations for strategic persistence
Journal
Omega
Journal Volume
17
Journal Issue
6
Pages
559-570
Date Issued
1989
Author(s)
Schwenk C
Abstract
Strategic management researchers are showing increasing interest in the question of why companies persist in questionable strategies. In this paper, two types of explanations for strategic persistence are discussed. Specific explanations from the economic and psychological perspectives are reviewed. An integrated approach is developed which shows how economic and psychological factors may interact to encourage this type of persistence. © 1989.
Type
journal article