The Study of Competition Strategy of International Air Cargo Carriers in Taiwan
Date Issued
2014
Date
2014
Author(s)
Cheng, Vincent
Abstract
Because of global economic development, the promotion of free trade, the advancement of technology to promote high-growth consumer electronics innovation and demands, and other factors, the global trade continues to grow, especially in Asia export goods to other regions. According to Boeing''s statistics, from year 1980 to 2012 the global air cargo traffic was growing at a rate of 5.3% per year, and Boeing forecasted the world air cargo traffic will more than double over the next 20 years, compared to 2011 levels, for an average 5.3% annual growth rate.
Taiwan''s two largest airlines, China Airlines and EVA Air, for many years ranked among the world''s top ten air cargo carriers, but with the change in the international situation in the air transport competition, rising fuel costs staying at the high, declining average yield, sluggish air cargo demands, the growth of supply exceeding demand’s growth led to a serious oversupply and intense competition, these two airlines cargo operations reported huge amount of losses in the past several years.
Air cargo industry is an Oligopoly market. Due to traffic right restrictions and high entry barriers, the number of service providers on each route is limited in the global air cargo industry. But in this oligopolistic competition, all the world''s major air cargo carriers could not make profit, and even worse, huge losses reported repeatedly.
In this study, the current status of the global and Taiwan local air cargo industry and future trends are analyzed, and a case study of China Airlines using Porter’s Five Forces Analysis and Systems Thinking model is conducted. Based on the findings and conclusions of these analysis, this study proposed competition strategies of international air cargo carriers in Taiwan.
Subjects
航空貨運市場
五力分析
系統思考
SDGs
Type
thesis
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