Understanding the Antecedents of Repurchase Intentions
Journal
台灣管理學刊
Journal Volume
6
Journal Issue
2
Pages
63-80
Date Issued
2006
Author(s)
蔡顯童
Abstract
Although academics and business practitioners are now paying more attention to the determinants of customer retention, the focus thus far has been on evaluation of customers' previous purchasing experiences with a firm and the perceived costs associated with leaving the provider. In this paper, the authors draw on consumer behavior literature to propose a concept that incorporates expected value sharing, which focuses on the future rather than evaluation of a provider's past performance. The study highlights the critical roles played by three drivers, namely, future value sharing, switching barriers, and customer satisfaction. To test the proposed hypotheses, the authors use a structural equation modeling approach based on data obtained from a music foundation in Taiwan. In general, the empirical findings support the theoretical model. Furthermore, the results suggest that the potential consequences of perceived quality can be categorized as anticipation-based, constraint-based, or desire-based attachments. The authors conclude the paper with a discussion of the implications of their findings and future research directions.
Type
journal article