Game Industry Analysis and the Strategy Study on Taiwan Game Firm
Date Issued
2005
Date
2005
Author(s)
Chen, Chien-Wen
DOI
zh-TW
Abstract
The study is based on an industry analysis which focuses on the evolution of game console and the evolvement of industry structure. Further, grounded on the industry analysis, the study discusses the role that Taiwanese game firms play in whole value-creating activities by value net analysis and the position that Taiwanese firms might take in the network of world game development in the future.
The present study is composed of three parts. The first part starts with electronic game’s history and attempts to gain a clear idea of the industrial evolution. Therefore, I can figure out factors which have influenced the evolution process. The findings are as follows；1) After Atari Shock, Japanese console firms have adopted a close-end game developing model which establishes a self-contained system. Thus, console firms gain greater influence. 2) Every introduction of the next-generation console changes industry structure. New consoles always restructure the connection between console firms and software developers.
The second part discusses the industry characteristics and future development by industry structure analysis, demand side analysis, and product property. The conclusions are 1) with the stricter demands for games from customers, the more and more elements are required. Thus, the game developers must be constantly updating game developing abilities. 2) The support from software developers is the key to success. 3) The business models are fundamentally different between on-line games and console games. On-line game firms are to provide network services, satisfying the demands for both entertainment and friend-making. The marginal costs for on-line games are lower in Asia, so on-line games are more popular. 4) The concepts of cross-platform game and the digital home converge will slowly bring PC games and console games to integration.
The third part discusses the future development for Taiwanese game developers in view of characteristics and evolvement in the industry. Then, I offer strategy recommendations. After value-net analysis, I recommend Taiwanese firms adopt either software-developers or local game system operators. In this way, they can add more value to the value-chain in the game industry.
Subjects
遊戲機
線上遊戲
價值網
Game Console
On-line Game
Value Net.
Type
thesis
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