A Case Study in Securities Brokerage Services in Taiwan
Date Issued
2015
Date
2015
Author(s)
Chen, Chuan-Jen
Abstract
Financial industry in Taiwan belong to the licensing industry, policy authorities strongly guide industrial development and the rise and fall, the main industry for the banking, insurance and securities industries, including the securities industry as it involves the national capital market development and the important interests of the public finance consumption, so in addition to Regulatory most peripheral units (such as FSC, TSE, OTC, TFE, TDCC, TSA, CNFA etc.), the business open also on pace to lag behind other industries do. Although in recent years, the government has alerted to the capital markets will be weak national political and economic situation and the competitive forces that have caused great damage, so have gradually start the relevant measures to promote Taiwan''s capital market growth and encourage the industry into the international competition arena, but the key role of securities suppliers appears considerable gap in the path of development operations. According to statistics, Taiwan''s securities brokers (including integrated securities firms and franchise brokers) of the total number of enterprises has been decreasing branch in February 2015 to head 81, reduced to 963 branches, the branch login fiduciary trading business staff synchronization reduction (so-called salesperson) to 17,117 the number of scale bits in March 2015, and of the reasons and impact on the domestic capital market and should be further explored. This thesis analyzes the development of Taiwan from securities industry, and compare trends in this manifested in the securities industry business performance measures and, as of December 2014, although the cumulative number of accounts on the market counted 17,217,905 households, effectively accounts counted 1,147,325 households, plus cabinet number of companies listed as of February 2015 is also up to 1,543 homes, merchandise category can be traded the rapid diversification, including the Taiwan stock market securities investment trust fund open to investors in 2014 to buy and sell listed at the OTC, gold, ETF etc, but also is open flowers contend in the commodity futures markets, but as mentioned earlier, the stock market''s main market, the number of participants, securities firm in several passages home and business is gradually accelerate the reduction of personnel, which involves the Causes are diverse, including information technology brought trading instruments (including internet) and e-Mobility thus reducing investor access to the entity and the needs of business people, also including the 1990 merger securities firms plus 2003 financial holding company After the implementation of the law, the first batch of 14 financial holding company (FHC follow-up have joined Taiwan Cooperative Bank Holdings became 16) and driven by financial integration, leading securities businesses and reduce the number and whole, and in the business type Holdings subsidiaries can cause structural changes in the customer service staff to reduce the breadth of services and other securities business conducted through customer referrals and joint marketing operations, improve customer development and operational efficiency while reducing the need for securities business, and or the state. The face of future changes in the financial environment, whether it is financial electronic or electronic financialization, financial Internet or Internet banking, securities industry are impacting the future direction and mode. In the foregoing development, the paper gradually made to explore the history of Taiwan''s securities industry and securities firm before, and further regulations change from study finance, stock market participants structural changes and cross-sector cooperation for interdisciplinary, indicating the passage of Securities Dealers bring the operation of the influence and impact; In addition, E.SUN Securities since November 20, 1998 opening, from a relatively ""backward"" in the role of Securities Dealers How in the securities industry to demonstrate its access business value, especially different operations in existing markets, a senior securities trader and senior business people compete securities path; the other after the Financial Holding Company Act by the company on how to use the same E.Sun Bank, a subsidiary of the financial holding path value, lower development and operating costs of its new customer base and increase customer loyalty and degree of adhesion between, and where access to E.SUN Securities business thinking and strategy on how to convert the company a competitive advantage; Especially since the beginning of the fourth quarter of 2014, the Financial Supervisory Commission continues to make ""Bank 3.0"" concept, not only the banking sector to 3.0 and 3.0 have the Securities industry in mainland China e-commerce leader Alibaba founder Jack Ma pointed out: ""If the financial sector without forcing them to change we have to change ""from the Chinese mainland electricity supplier innovation and experience in finance, securities E.SUN how the integration of resources in the FHC should even out of use due to an innovative path should camp mode. Through research individual companies and whole industries, to understand Taiwan securities firms access business faced in the past, present and future turning point and challenge, try to approach practice from the study, as Taiwan Securities firms to seek future business strategy formulation of the reference path. Financial market competition itself a variety of strategies, models may, in the past a securities firm branch path is to develop and provide customer service main point of contact, the amount and the amount of business people in the path is often associated with the securities brokerage service provider market share and operating performance There are quite a positive relationship, raise the stakes with premium space when the securities firm''s merger talks, but today things changed, access management must continue to respond to industry trends and information technology and other adjustments, only to master the trend, standing trend waves head and continue to create pathways operating flexibility and variability, I believe is the future in the face of this financial revolution the only way to survive.
Subjects
securities firms
branches
channe
evolution
financial holding company
SDGs
Type
thesis
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