The Value-created and Co-opetition Strategy of Innovative Product：A Case Study of Yunohana’s Energy Stone Product
Date Issued
2012
Date
2012
Author(s)
Hsia, Hsin-Yi
Abstract
This study is focused on the value-created process and Co-opetition Strategy of an innovative product invented by Yunohana Company, and the product is made by “Hokutolite”, a kind of special mineral with radioactive energy. This product hasn’t have clear industry area and the market development also unknown, so will focus on why such the product can develop in Taiwan and the strategy to cooperate with different complementors to create higher value.
The literature of competing strategies and industrial usually based on mature industry. However, the same type of research about immature industry is relatively scarce. This study uses five forces theory and co-opetition strategy, then combined two main co-opetition tools：PARTS logic and Value-created logic, hoping to provide a new analysis tool for innovative products.
Because of the Hokutolite product subject to stringent regulatory compliance, and by depicting the value net of the case company, it proved that the case company using diversified complementors to break through external restrictions, and also the pressure from single supplier.
The findings of this study were creating different analysis view of innovative product, based on five forces analysis and co-opetition strategy, and provided innovative product more clear way to expand business areas. Since the “Hokutolite” stone has great geo-connectivity with Taiwan, it can expect that the future development of this product with potential growth energy. Through this study, it can provide preliminary market research about Taiwan “Hokutolite” product and hopes can create more growth opportunities.
Subjects
Five forces analysis
Co-opetition strategy
PARTS logic
Value-created logic
Type
thesis
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