China's Golf Industry Development and Competitive Advantage
Date Issued
2011
Date
2011
Author(s)
Huang, Tina
Abstract
The research is based on the framework of Value Creation Cycle (VCC). Analyzing the market, trend, China Government legislation and China policy, Golf patents, manufacturing of golf clubs, clothing, shoes, Golf branding and Golf channels, Golf Tourism, and Golf Real Estate development. In this way, we can get the complete picture of Golf industry from upstream to downstream, and their relationship in cooperation and competition. The study also takes the relative mature northern American Golf market as an example, comparing with the gradually thriving Chinese market, to deliberate on the future steps China firms should take based on the VCC concept.
The information results and analysis are presented in different stages of the China golf industry and the competitive advantage and disadvantage with the VCC Model. Chinese Golf market shows a totally unique path moving forward, which means it also unlocks a chance for China Companies investing in the Golf Industry.
The Value Creation Cycle Model aims at value creation cycle analysis pattern (VCC Model) affects the Chinese golf industry, integral golf development, law, the literature analysis method and the in depth interview method. The VCC Model also analysis and research of China golf industry, golf development, and information from China golf official and Golf Resort CEO and entrepreneurs.
This report covers the golf market, the opportunities and the explosive growing force of Golf in China and China’s competitive advantage.
The structure of thesis:
Chapter 1: The golf history introduction.
Chapter 2: This chapter discusses the literature and the theory used on the research.
Chapter 3: This chapter aims at studies of the Chinese golf industry motive and the goal performs Explanation; Next research institute must adopt regarding this grinds the way and the research technique makes the explanation and the introduction; This chapter also focus at the golf industry and the related term makes a more explicit definition; Finally the explanation range of study and the overall construction, and explains the possible research limit.
Chapter 4: Global golf industry overall environment analysis. This chapter aims at present global golf industry, the overall environment to make the discussion and the analysis, and makes the introduction of the global golf market profile and the present situation.
Chapter 5: Chinese golf industrial development analysis. This chapter uses the VCC analysis for key link including the Chinese golf industry to introduce the analysis. Simultaneously also makes an analysis and the discussion to the Chinese government golf''s related policy and the measure. This chapter also discusses the Chinese Golf Association with the golf course club and the CEO and General Managers of the Golf Clubs. The discussion includes the golf ball and related manufacturers, the business agent and the dealer, PGA and the LPGA professional players. Plus golf real estate developers and the golf media expert were interviewed. The information results and analysis are presented in different stages of the China golf industry and the competitive advantage based on VCC Model.
Chapter 6: covers the research conclusion and suggestions.
This chapter will summarize of development direction and the conclusion the Chinese golf industry future.
Subjects
Golf
Global golf economic
Golf industry development
Golf competitive advantage
VCC Model
Type
thesis
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