A Study of Taiwan Impression Constructed by Chinese Media: Taking CCTV’s Program “Cross-Strait” as an Example
Date Issued
2011
Date
2011
Author(s)
Chen, Wen-Ju
Abstract
China''s film and television, broadcasting, publishing, and other forms of media are all under the control of the government. The exclusion of general public outside the media field is to allow the government to achieve guidance over the people and unity of public opinion for political purposes. China has always put in highest importance the strategic goal of solving the Taiwan problem and achieving national reunification. Through internal propaganda systems, China has constructed a “Taiwan impression” for their cross-strait policy, and facilitated to make the people accept this impression and further support the Government’s decision making.
This thesis will focus its research on CCTV’s only Taiwan-related commentary program “Cross-Strait”, and analyze whether the topics, issues, and discussions have showed a different aspect in the two consecutive Taiwanese government administrations. Research found that the Chinese government possesses a very different attitude to the Chen Shui-Bian administration and the Ma Ying-Jeou administration, and this difference has made impact on the contents of the television program. During Chen Shui-Bian administration, the issues emphasized more on unification and independence, international participation, government actions, national defense, crime and economic status, and focused on negative issues and content. During Ma Ying-Jeou administration, the issues emphasized on the previous administration’s corruption scandals, cross-strait successes, and focused on positive issues and content. In addition, the impression of Taiwan created by the program has changed from negative to positive from the Chen Shui-Bian administration to the Ma Ying-Jeou administration. This proves that the program content is closely correlated to China’s strategy on Taiwan, and is one of the most important channels of propaganda for spreading cross-strait policy.
Subjects
Chinese media
media construction
Taiwan impression
CCTV
cross-strait
SDGs
Type
thesis
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