A Case Study of Business Group Diversification based on Clevo and Chicony Business Group as an Example

The current business groups should grow up to bear the attack of the liberalization and internationalization in economic globalization. In order to keep the business performance continually, to expand to the operate scale by the diversification strategy has been proposed. The main advantages of the diversification strategy have the capability to scatter the business risk, expand business area and get the larger economic scales.
Therefore, this thesis presents the detail analysis of the diversification strategy by the case study corporation of Clevo and Chicony business group. Firstly, the definition and types of the diversification strategy, business performance is discussed. Then, the theories and analyzed tools of PEST analysis、Benchmark analysis、five forces analysis and SWOT analysis have been introduced.
Secondly, the impact factors between the environment and the electronics industries in Taiwan have introduced. Besides, the benchmark corporations of Hon-Hai Group and Delta Group have been introduced. The key successful factors and business performances of the diversification strategy based on the two business groups have been also understood though the analyzed tools of five forces analysis and SWOT analysis.
Finally, the detail diversification strategies of Clevo and Chicony business group have been introduced and analyzed though the tools of five forces analysis and SWOT analysis. The research results shows that the diversification strategies provide Clevo and Chicony business group’s expand business area and the larger economic scale based on the analysis of Clevo and Chicony business performance. Besides, the subsidiary companies of Clevo and Chicony business group have been introduced for the further development area in the future.