In this paper, we analysis the market of visual arts, through the neo-classical economic theory. By rational choice model to analyze the relationship between artist and the market. The satisfaction of artists can be met by art creation, so it is able to explain artists act rationally in general. The result is poor artists are more likely to compromise between economy and aesthetic. This paper also concluded that the pursuit of maximum profit arts agency has a tendency to intensify the winner-take-all.
