Family visitors' text reading behavior in educational exhibitions of art museum - A case study of NTMoFA
Date Issued
2015
Date
2015
Author(s)
Feng, Yung-Chih
Abstract
This research focuses on the family visitors'' text reading requirements in art museum. It is a case study in “Follow the lines on a journey” exhibition of the National Taiwan museum of Fine Arts. The purposes of this research are: (1) to understand the family visitors’ motivations and requirements on visiting art museum. (2) to analysis family visitors’ reading and using text behavior. (3) according to the family visitors’ motivations, text reading behavior, satisfactions and the meaning of art museum education to generalize the principles of text designing in the art museum. The qualitative methodology with semi-structured interview, and observation was adopted to understand the 8 groups of family visitors’ attitude and ideas of text, and to record their behavior when visiting and reading text. The results of this study suggested that family visitors prefer the text, which was short, easy, connecting to their experiences and combining words and pictures. They have different expectations and requirements towards different types of exhibitions. Family visitors who read the text has better memories and higher satisfactions than those who didn''t. The Findings of the study suggests the design of exhibition label should corresponds to readability and visibility, and adopt multiple text levels.
Subjects
art museum
family visitors
exhibition text
Type
thesis
File(s)![Thumbnail Image]()
Loading...
Name
ntu-104-R01126006-1.pdf
Size
23.54 KB
Format
Adobe PDF
Checksum
(MD5):f84737ada498b9b579792037b85be5fd