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College of Management / 管理學院
Business Administration / 工商管理學系暨商學研究所
Optimal Advertising Strategies under Debt Financing
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Optimal Advertising Strategies under Debt Financing
Resource
2006 Marketing Science Conference, Pittsburgh, USA(2006.06.08-10)
Journal
2006 Marketing Science Conference
Date Issued
2006-06
Author(s)
Hsiao, Lu
SHAN-YU CHOU
CHEN CHYI-MEI
URI
http://scholars.lib.ntu.edu.tw/handle/123456789/326067
Type
conference paper