The Influence of Social Factors on Sharing Economy Platform Engagement and Sharing Intention
Date Issued
2015
Date
2015
Author(s)
Hsu, Hsin-Hui
Abstract
The importance of sharing economy has been emphasized by both scholars and practitioners. The community-based sharing economy platform offers a cyberspace where individuals can share or rent goods and services through peer-to-peer based activities. Previous research exploring sharing economy mainly focuses on possession adopters, ignoring the role of possession providers. Therefore, this research attempts to fill this research gap by constructing a theoretical framework exploring the influence of social factors (i.e., community feedback and social integrative) on provider’s anticipated positive emotion and platform engagement, which in turn, affect their future sharing intention. Survey data collected from 291 possession holders in sharing economy platform was examined through structural equation modeling (SEM). Results demonstrated that social factors indeed influence the possession holder’s anticipated positive emotion and platform engagement, thus, affecting their intentions. Implications, limitations and future research directions are then discussed.
Subjects
Sharing Economy
Social Factors
Community Feedback
Social Integrative
Platform Engagement
Type
thesis