The research of information system and user satisfaction: Base on CRM system in A company
Date Issued
2007
Date
2007
Author(s)
Lin, Pei-Chin
DOI
zh-TW
Abstract
An enterprise needs information technology and information system for daily operation. It extensively utilizes in the internal enterprise, even external. The degrees of user satisfaction will reflect information system's service quality, and it will help user to assess and decide to use this system or not.
This research aims to combine the academia and industry aspects, and to find out the effect of using information system. Besides, the research objects are from "A company", which helps to identify the user's concerns, and to determine the dimensions of affecting users to assess the service quality of information system, and to develop the assessment model of evaluating service quality of information system.
Eventually, this research anticipates sharing the result of this study for the enterprise that has built or will build the CRM system. Furthermore, on the part of management, this study also expect managers to more understand the standard of user to assess the service quality of CRM system, which will be the reference of instituting the management strategy in order to achieve the business objective.
Subjects
服務品質、使用者滿意度、科技接受理論、顧客關係管理系統
Service Quality, User Satisfaction, Technology Acceptance Model（TAM）, Customer Relationship Management (CRM
Type
other
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