Analysis and Perspective of Online Music Business Models—Based on Cases in America and Taiwan
Date Issued
2006
Date
2006
Author(s)
Lin, Chung-Yi
DOI
zh-TW
Abstract
Thesis Abstract
Title: Analysis and Perspective of Online Music Business Models—Based on Cases in America and Taiwan
Advisor: Dr. Wu, Ho-Mou
Student: Lin, Chung-Yi
With the diffusion of P2P technology and the growth of demand for music downloads through internet, the music industry is facing transformation on the distribution and sales of music.
Market survey indicates that legally downloaded music market is skyrocking and encouraging in the near future. However, most of the online music stores, regardless of their business models, are financially poor performed. The reasons behind this situation, as this paper indicates, are because either (i) the first mover fails to establish sustainable advantages and result in a highly competitive sector (such as DMS and legal P2P models) or (2) the innovator lacks necessary resources and competences to build a highly integration business model (such as CBL model).
In this thesis, the author analyzes online music business models based on cases in USA and Taiwan from a business perspective. The result of this thesis indicates that, up to date, a business model that fully integrates software, hardware, services, the context of music industry and law, and consumer network effects (social status) can be successful and financially viable. In light of iTMS case, which owns 84% share of the U.S. legally downloaded music market but merely make a humble breakeven, the trend of combination of music download and other applications (revenue sources), such as music players, cell phones, podcasts and the like, will continue to last for a period of time.
Subjects
蘋果電腦
商業模式
線上音樂
點對點傳輸科技
iPod
iTunes
iTMS
Napster
新力
Apple
Business Model
Online Music
P2P
Sony
Type
thesis
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