A Study of Business Latent Values Passed on by Well-known International Vanguard Entrepreneurs
Date Issued
2007
Date
2007
Author(s)
Huang, Chi-Cheng
DOI
zh-TW
Abstract
THESIS ABSTRACT
INTERNATIONAL BUSINESS MANAGEMENT
COLLEGE OF MANAGEMENT
NATIONAL TAIWAN UNIVERSITY
NAME：HUANG CHI-CHENG MONTH/YEAR：JULY, 2007
ADVISER：JAW YI-LONG
TITLE：A Study of Business Latent Values Passed on by Well-known International Vanguard Entrepreneurs
In the modern world of 2007 mankind has begun to share the concern expressed by Tomas Malthus in his book, An Essay on the Principle of Population, first published in 1798. (The full title of the book is An Essay on the Principal of Population, as it Affects the Future Improvement of Society.) In the book Malthus states that “the increase of population of all living things will forever outpace the rate of production for their subsistence,” that “there are many and varied means of checking the human population, such as starvation, misery and sickness.” No region of the world can produce enough on its own to provide its population with adequate clothing, food, shelter, transportation, education, or entertainment. From this arises the demand for trade. The role of businessmen (whom we call “vanguard entrepreneurs) in today's society in working toward raising the level of human well-being has become increasingly important.
The individual values of the vanguard entrepreneur must guide the actions of the industry as a whole. This value system, via the business Mission Statement, acts as a tool to educate the members of the industry. At the same time, by means of their daily behavior and decisionmaking, vanguard entrepreneurs internalize their value system as a “latent value.”
This study involves broad and complex issues, and there is little relevant literature on the subject. For this reason the scope of material quoted, collected and organized is broadly based and consequently the so-called Delphi Method has been used as well as the Nominal Group Technique consulted.
This study sets up a pyramid model to verify the inter-relationship among the business “latent values,” the vanguard entrepreneur, well-known international companies and senior executives.
The study focuses on the top 100 companies of the 2006 Fortune 500 and analyzes their English-language mission statements and summarizes them into five major “latent values” with succinct definitions. These are (1) quality—avoidance of error, (2) price—maintenance of low prices, (3) convenience—complexity reduced to simplicity, (4) express—finish ahead of others and (5) relax—step away from things temporarily. The study also focuses on 20 selected well-know international companies and vanguard entrepreneurs with a concise explanation of the results obtained.
The study found that when experts totaled the statistics after categorization and ranking, it was verified that the top 75% of all companies did, indeed, exhibit very clear brand recognition based on their “latent values.” And their current operational performance or their future operational development in the market was highly evaluated. The preliminary conclusion of the study is that these vanguard entrepreneurs capable of advancing the well-being of mankind, in addition to possessing a certain level of specialized technology of the industry, all emphasize clearly educating industry members with regard to their own values and work hard to make their own internalized “latent values” into an element of sustainable execution and management.
Subjects
潛存「基本價值」
使命宣言
品牌認知
三角錐體模型
德菲法
名目團體法
Latent Value
Mission Statement
Brand Recognition
Pyramid Model
Delphi Method
Nominal Group Technique
SDGs
Type
thesis