International Strategy Study of SN Company
Date Issued
2015
Date
2015
Author(s)
Gong, Wen-Jing
Abstract
Internet has integrated the world, and brought dramatic changes to the global economy. Many newly established enterprises are forced to participate in global competition. Nowadays, the individualization of consumers’ demand brings opportunities to small enterprises, while the management weaknesses of large enterprises drag down its development. In the global competition, all enterprises are not always to be weak or strong. As a small private enterprises, SN COMPANY was based on export, and has long been involved in the international division patterns. During the development of more than 10 years, SN COMPANY has also gradually recognized the importance of internationalization strategy. Today, the internet promote the economic globalization process more rapidly, so how to overcome the limitation of its own resources, and how to realize the “fully going out” strategy has been put on the agenda. On the basis of referring to the relevant literature, this article will research and collect the company internal and external data and intelligence, analyze the enterprise external environment and the industry competition environment through PEST Analysis and Port''s five-forces Analysis. With detailed comparative analysis of examples, it also analyzes the comparison between SN COMPANY and the three main competitors. And then using SWOT Analysis analysis analyzes the feasibility of “going out” strategy for SN COMPANY, respectively makes SO strategic planning, WO strategic planning, ST strategic planning and WT strategic planning. Meanwhile, it elaborates the implementation plan of two kinds strategic paths: Firstly, the customer service center of sales, design that close to the customers; secondly, the overseas warehouse and manufacturing plant of lower cost; thirdly, do a overall analysis of the necessary preparation that SN COMPANY needs to make to carry out the “going out” strategy, since enterprises should have the condition to implement the new strategy. And then makes a concrete analysis and elaboration of the three key elements: strategic leadership, human resources and finance. Finally make a prediction of all aspects that may encounter risks, and proposes measures for risk control and prevention. This article makes a preliminary exploration and research that small enterprises how to participate in the global competition from passive to active. Since my ability is limited, some views may not be complete and correct, some omissions are inevitable. During the work and study in the future, I will enrich myself and be more clear, striving to find and proceed a truly suitable way for Chinese private small enterprises to go out.
Subjects
small enterprises “going out” strategy
internationalization of Chinese private enterprises
Type
thesis