Business Model and Strategy Analysis of Health Cloud
Date Issued
2012
Date
2012
Author(s)
Liu, Kang-Ling
Abstract
Based on advanced information and communication technologies, cloud computing, with characteristics of high fixed cost, customization, and value creation from the combination of carriers, software and services, is regarded as an important tool to address healthcare issues in the United States and Europe. Due to the increasing medical expenses and aged society structure, the attitude toward health care from passive cure to aggressive prevention, and health cloud becomes highly awared by the IT companies and startups which lead the growth of health cloud industry.
This study adopts the macro-view to understand the health cloud industry and also uses strategy theories, industrial information, and business model of four successful cases in the cloud computing sub-market to conclude the study. The key success factors are the value provided by the operation model of health cloud should be based on two foundations: multifunctional integration and intellect-oriented. In order to enter the health cloud area, firms are required to nurture the capability of cross-industry integration. These firms could emphasize strategic alliance to integrate resources. By so doing, firms can enhance the bargaining power against consumers, build industrial standard, and create entry barrier. In additional, the co-working model of product development between doctors and engineers will benefit for enhancing product usefulness and achieving profitability. And, using the SaaS service of subscription model as the pricing model can help obtaining high market share and profit.
In order to assure the development of health cloud industry, the government could learn from the approaches of the United States which institute the formal rules for telemedicine; for example, telemedicine license, full and unrestricted license, Model Guidelines for the Appropriate Use of the Internet in Medical Practices, and the evaluation criteria for medicine application. Second, to meet the objective of information exchange, the government should assist every sub-market to get connection to the international market, and to set EMR and PACS standard.
Finally, the government could refer to the other countries’ ICT policy to structure reward and punishment mechanisms and to strengthen the R&D speed and the extent of introduction.
Subjects
Business model
Health Cloud
Cloud Computing
Electronic Medical Record
Telemedicine
mHealth
PACS
Type
thesis
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