The Co-Opetition Strategy of the Unix Server Vendors in Taiwan ：An Analysis by Game Theory
Date Issued
2007
Date
2007
Author(s)
Chang, Tao-Hsing
DOI
zh-TW
Abstract
The server market has already reached USD 52.3B in 2006 in the total production value of world, among them, the Unix server had USD 17.2B(occupied 32.9% server market a total amount around), almost and most in, large and mid-range enterprise while circulating information center rely on operation cores all adopt this kind of server. It is only played main production and the role of sale by four vendors, IBM(occupied the market share is around 32.8%), Sun(occupied the market share is around 30.3%), HP(occupied the market share is around 27.5%) and the Fujitsu(occupied the market share is around 4.6%). These representative manufacturers are acting main production and the sales role in this market. Widowed occupied the competition in this in the market to pass through the near 20 year development history, from the operating system development, the microprocessor design research and development production manufacture to the main component and parts, nearly all was again occupies in the closing environment e. It is result in this industrial opacity also advances along with it.
Competes based on the global Unix server vendor between gathers under the Co-Opetition strategy. Between the Taiwan Unix server market various vendors competes gathers the Co-Opetition strategy to have what change, what important factor has to be able to affect between the vendor to compete gathers the Co-Opetition strategy. This research based on alternating-offers game which the game belong to non-cooperative game to build the analyze structure. And through the architect of Nash-Bargaining Solutions Cooperative Game to find out the Nash-Equilibrium of the cooperative game of Sun and Fujitsu in Taiwan Unix Server market. But because in the bilateral long-term competition situation, in the actual negotiations process, both sides not necessarily are mutually same to all threat cognition, thus creates a threat uncertainty. This research based on the variable-threat bargaining game to analyze both sides how to make a best alternative from the strategic move to reach the bilateral benefit. And according to Thomas Schelling “Brinkmanship”, “the credible commitment”, “the credible deterrence” to propose the suggestions of the bargaining strategy for both sides negotiation.
If after both sides (Sun and Fujitsu) reach the agreement, forms the aspect in Taiwan's Unix server market which three stands like a three way dual. This research by the Extensive Games with Perfect Information and sequential game to analyze again three between to compete gathers the relations. Again and compares at the same time the move after to leave move of similarities and differences in turn, proposed tripartite competes best gathers the strategy. But no matter flows out from three way sequential game or simultaneously leaves the move game all to have to consider:
(1). The superiority strategy is both two parties (Solaris and HP) is all must leave the move to IBM to obtain the biggest market benefit;
(2). The strategy which separates the mountain view tiger is not suiting the three way dual games. The Solaris group is possibly unable to stand by, leaves free IBM and HP mutual competition among, but does not participation.
This research hope through the structure of game theory and the inference method, bring new breakthrough and strategic thinking by science for the industry field. Also expect this research can help industry field from zero-sum games competition to non-zero-sum games competition to fight for the extra pay-off.
Subjects
Unix伺服器
納許談判解(NBS)
多輪談判賽局
完美訊息擴展型式賽局
可變威脅的談判賽局
子賽局完美納許均衡(SPNE)
逆向歸納法。
Unix Server
Nash Bargaining Solutions(NBS)
Alternating-Offers Game
Extensive Game with Perfect Information
Variable-Threat Bargaining Game
Sub-game Perfect Nash Equilibrium ( SPNE)
Backward Induction.
Type
other
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