College students’ attitudes and preferences of mobile newspaper reading: A comparison between printed and web page layout
Journal
Lecture Notes in Educational Technology
Pages
105-106
ISBN
9783662441879
Date Issued
2015-01-01
Author(s)
Abstract
© 2015, Springer-Verlag Berlin Heidelberg. The purpose of this study is to understand college students’ attitudes and preference of newspaper reading. The two page layout of an app provided by a leading publisher of Chinese newspaper, United Daily News, was selected as the target product of the usability evaluation. The preliminary results showed that college students had no significant preference of either kind of page layout, however reading with the Web page layout demanded more cognitive and physical loading than reading printed one. And students’ performance of reading newspaper with the printed page layout was better.
Subjects
Layout | Newspaper | Reading attitude | Reading preference
Type
book part