Digital banks Bank3.0 Study on financial promotion of the APP running
Date Issued
2016
Date
2016
Author(s)
Kao, Feng-Yi
Abstract
APP operation management, the scope of so-called operation management includes operation process planning, enterprise organization, implementation and control etc., it is the general name of all kinds of management works closely elated to those from financial products production to service creation. This study locks on the planning on digital Bank 3.0 and financial APP operation management study, and studies on traditional bank’s marching towards digital Bank 3.0 and financial APP’s replacement of most traditional bank services; since digital bank will provide customer the product or service through financial APP, how should we design the interface of financial APP,so as to assist enterprise to rapidly provide service demand atisfying customers. This study explores the following problems, classifying and summarizing the direction and suggestion on constructing financial APP operation. 1. Financial APP’s relevance to the trend development of digital Bank 3.0; the Bank 3.0 means the financial Internet, traditional banking industry combines scientific and technological development to serve customers with mobile Internet[21], the network replaces some functions of the bank entity, and gradually expands to wealth management and fiduciary loan etc., this study will summarize what functions should financial APP include and how to position them. 2. Financial APP’s relevance to the behaviors of target user groups; due to geographical factors, it is easy for traditional bank to distinguish major customer groups to provide service needed by customers, but digital bank breaks the restrictions by time and location, hence this study will summarize how should digital bank distinguish target groups according to customers’ behavior in using financial APP, so as to provide reference for digital bank’s financial APP operation. 3. Financial APP, compare the Taiwan, China and America user services and user interfaces, take user interfaces of financial APP of major China and America banks as the samples, and propose suggestion on improving Taiwan financial APP. 4. Financial APP operation’s relevance to enterprise internal organizational design; how should we design the organization of traditional bank and digital bank, digital bank needs to be able to provide service rapidly, this study will propose suggestions based on organizational transformation theory through literature arrangement.
Subjects
Financial APP
Digital Bank
Bank 3.0
Internet
Big Data
SDGs
Type
thesis
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