The Business Model of Secondary Material Industries： A Case Study of the Plastics Recycling Industry
Date Issued
2014
Date
2014
Author(s)
Chang, Ting-Xuan
Abstract
Conventional industry is not as popular as the IT industry, but it is the foundation of the modern society. People always talk about business models, and hope that the companies could be more productive after the discussion, reconstruction and innovation of old business models.
Documentation and information concerning the plastic recycling industry is scarce, despite the increasing importance of plastic products in modern society. Increased consumption of plastic products, inevitably leads to an increase in plastic waste. Because of the growing volume of plastic waste and the growing emphasis on environmentally-friendly business practices in the international scene, the plastic recycling industry’s role in the market is becoming more important. Therefore, the first part of this study will focus on understanding and defining the current situation in this market and establish the likelihood of opportunities in the future. The second part focuses on the design of an effective business model which will satisfy the potential demands in the market. The study will refer to existing business models used by B2B online trading platforms and translation service companies and combine them with results in the first part. The business model building process was designed in accordance with the principles established in the four-box business model framework (Johnson & Christensen, 2010) and nine business model building blocks (Osterwalder, 2010, 2004).
There are some unique characteristics in this market, for example, most of the players are medium to small-size enterprises and due to their size, to set up a public-relations department is too costly to them and hard to identify the product. Besides, the main seller and main buyer are so specific in their geographic area that they need a trader to overcome the liability of a second language and close the transaction. Traders will try to block the information between sellers and buyers so that they can create more profit; however, an unintended result of these actions is that since the product is hard to identify and traders often don’t have enough knowledge in plastic waste which result that the entanglement frequently happens. Therefore, this study aims to capitalize on the potential demand in language, by offering a platform to connect both sellers and buyers and hoping that the business model could increase the transparency and create a more efficient set of transactions in the market.
Subjects
商業模式
塑料回收再製產業
產業分析
回收
廢料
Type
thesis
File(s)![Thumbnail Image]()
Loading...
Name
ntu-103-R01741049-1.pdf
Size
23.32 KB
Format
Adobe PDF
Checksum
(MD5):e55bd2018dc0edb58bd7318c79eebe2f