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跨國廠商與新興國家在地廠商競爭策略與績效之分析-理論架構與實証
Other Title
Determinants of the Performance of Foreign Brands in Taiwan: Theoretical
Framework and Evidence
Framework and Evidence
Date Issued
2001
Date
2001
Author(s)
DOI
892416H002083
Abstract
The strategy use of MNEs to enter the host country or regional market is an important issue in
international business strategy. Under different environment and industry structures, different
strategies will result in different competitive performances. In international business literature, foreign
market entry strategy is no more a new issue. However, with the opening market of Soviet Union, East
Europe and China, facilitating MNEs to enter these new markets to exploit economics of scale
becomes the interest of research again.
The introduction of MNE’s new products to the local market of host country is not the same as
the introduction a new local brand. It is quite difficult for local firms to overcome the comparative
advantages of MNEs in resources, technology and brand images. Therefore, how to use response
strategies while facing the fierce competition also becomes an important issue for incumbent firms in
local markets.
To fulfill this purpose, we survey the related literatures and try to make an integrated framework
uncovering the relationship between foreign market entry strategy and performance of MNEs and the
effect of local firm’s response strategies. Furthermore, we use consumer goods to do the empirical
study. Some suggestions were made for local firms about how to enter the foreign market and defend
themselves from MNEs more effectively.
international business strategy. Under different environment and industry structures, different
strategies will result in different competitive performances. In international business literature, foreign
market entry strategy is no more a new issue. However, with the opening market of Soviet Union, East
Europe and China, facilitating MNEs to enter these new markets to exploit economics of scale
becomes the interest of research again.
The introduction of MNE’s new products to the local market of host country is not the same as
the introduction a new local brand. It is quite difficult for local firms to overcome the comparative
advantages of MNEs in resources, technology and brand images. Therefore, how to use response
strategies while facing the fierce competition also becomes an important issue for incumbent firms in
local markets.
To fulfill this purpose, we survey the related literatures and try to make an integrated framework
uncovering the relationship between foreign market entry strategy and performance of MNEs and the
effect of local firm’s response strategies. Furthermore, we use consumer goods to do the empirical
study. Some suggestions were made for local firms about how to enter the foreign market and defend
themselves from MNEs more effectively.
Subjects
Entry strategy
Incumbent’s response
Performance
Publisher
臺北市:國立臺灣大學國際企業學系暨研究所
Coverage
計畫年度:89
第二期;起迄日期:2000-08-01/2001-12-31
第二期;起迄日期:2000-08-01/2001-12-31
Type
report
File(s)
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Name
892416H002083.pdf
Size
163.21 KB
Format
Adobe PDF
Checksum
(MD5):53731c06af6cb7c92996a1793b8e574d