Buyer-Vendor Collaboration in the Brand Electronics Industry
Date Issued
2015
Date
2015
Author(s)
Urban, John J.
Abstract
Over the last 25 years, outsourcing has become the norm in the brand electronics industry. For brand electronics companies, collaboration with suppliers is crucial to satisfying internal customer and end-user needs. Therefore, buying organizations like these must have internal structures in place to coordinate strategic and transactional outcomes, and employ a sourcing strategy that includes both multi-sourcing and supplier development. A collaborative outsourcing relationship is characterized as both transactional and collaborative with buyer and vendor coming together to collaborate on projects on a contractual basis. This research focuses on the factors that affect the ability of these firms to achieve Customer Success” by identifying the differences in buyer-vendor goals and how it affects the relationship. Understanding the buyer-vendor attitude gap is crucial to getting the best results from buyer-vendor collaborative relationships. In this research paper we present results from an electronics industry case study, where we interviewed both buyers from the brand electronics company “VS” and EMS vendors to collect data on relationship success factors, although the results are presented from the buying company point of view. These results are supported by previous research done on buyer-vendor relationships, and contribute new ideas in terms of buyer-vendor collaboration in the brand electronics industry.
Subjects
buyer-vendor collaboration
brand electronics
supply chain
outsourcing
supplier selection
bargaining power
procurement cycle
Type
thesis
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ntu-104-R01749061-1.pdf
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