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網路關係行銷績效之研究
Date Issued
2001
Date
2001
Author(s)
林能白
DOI
892416H002113
Abstract
When the cost of attact a new customer is getting
higher, relationship marketing has become one of the
most important topics in contemporary marketing. How
to enhance customers’ trust and satisfaction is a
challenge for managers.
The Internet is a more efficient and effective way a
company can keep in touch with customers. For the
managers of a service firm, a critical problem is to
explore the relevant services that can be provided
through Internet to enhance customers’ relationship. The
purpose of this study is to explore the appropriate
relational bonds applied on the Net, depending on the
different degree of service complexity.
higher, relationship marketing has become one of the
most important topics in contemporary marketing. How
to enhance customers’ trust and satisfaction is a
challenge for managers.
The Internet is a more efficient and effective way a
company can keep in touch with customers. For the
managers of a service firm, a critical problem is to
explore the relevant services that can be provided
through Internet to enhance customers’ relationship. The
purpose of this study is to explore the appropriate
relational bonds applied on the Net, depending on the
different degree of service complexity.
Subjects
relationship marketing
electronic
commerce
commerce
the Internet
Publisher
臺北市:國立臺灣大學工商管理學系
Coverage
計畫年度:89
第二期;起迄日期:2000-08-01/2001-07-31
第二期;起迄日期:2000-08-01/2001-07-31
Type
report
File(s)
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Name
892416H002113.pdf
Size
47.49 KB
Format
Adobe PDF
Checksum
(MD5):ab4b5d5356894a92b9bd053998f39356