Mega sport event-the Business and Management of Hosting Country
Date Issued
2015
Date
2015
Author(s)
Chung, An-Chen
Abstract
Olympic and World Cup are two big sport event. The institution which provides the platform are IOC and FIFA. They take lots of advantage,. But the hosting country, the country which provide stadiums, has few benefits. This research uses previous Olympic and World Cup example, and divide it into three parts to discuss how hosting country can win success, and also preserve the experience. This research divides the sport event into three periods: 1 The bidding analysis-before the game 2 The business model analysis-in the game period 3 The sustainability analysis-after the game In the end of research, I will use the difference between Olympic and World Cup to analyze. Why we use business model canvas to analyze? After the evaluation, we find these two games have the business model. If these two games do not have business model, it will be less valuable and profitable. Hope through this analysis, it can improve the benefit of hosting country. And if any other country wants to host other international sport event, this research can give advice.
Subjects
Olympic
World Cup
business model canvas
bid
sustainability
Type
thesis
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ntu-104-R02741042-1.pdf
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23.32 KB
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