The Peach Blossom Spring in the Mirror ： Tourism Attractiveness of Beitou Hot Spring Museum
Date Issued
2012
Date
2012
Author(s)
Huang, Er-Hao
Abstract
The main function of museum has shifted from collections, research and exhibitions to social communications and formation today. Therefore, the museum not only promotes local tourism development, but also plays a role in the community participation and urban regeneration and revitalization.
Through literature review, and based on the museum tourism attraction theory, the contribution of museum in the community, the role of museum in local tourism development and urban regeneration are analyzed. In addition, case study is conducted to identify the relationship between visitors’ characteristics and the tourism attraction of Beitou Hot Spring Museum. The empirical survey is aimed at the Beitou Hot Springs Museum tourists attraction and their relationship with visitors motivation, visitors socio-economic background and travelling characteristics.
The attraction of Beitou Hot Springs Museum is divided into Manage Museum Aspect, Historical Connotations Aspect, Physical Environment, Transportations and Infrastructures, and Community Allurement, etc., a total of five dimensions and twenty-four factors. It is found that the top five attractions of Beitou area are Japanese colonial rule architectural design style, the characteristics of Japanese garden landscape, the environment experience with the different interior spaces, to understand more about the history and culture of museum, and to understand the background of Beitou region. It reflects the degree of visitors’ knowledge that the aspects of building environment, culture and history knowledge. In terms of motivation, the top three factors are relaxation, increasing emotions with family and friends, and touch and taste the new environment.
On the whole, although Beitou region has many destinations, it is found that the Beitou Hot Springs Museum is the most attractive one. To be more attractive in the future, it is suggested that the Hot Springs Museum should organize more activities during weekends, increase the guidance explain times, and strengthen advertisement level that for different visitor groups so that tourists can have more programs and activates to choose and to pay visit again.
Subjects
Beitou Hot Spring Museum
Local Cultural Museum
Tourism Attraction
Urban Regeneration
Tourism Motivation
SDGs
Type
thesis
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