Evaluation of training on marketing performance-Case study of a state-owned credit card issuing bank in Taiwan
Date Issued
2014
Date
2014
Author(s)
Lin, Chien-Ju
Abstract
This study examines 136 colleagues to participate in training five months after and before marketing performance of a state-owned credit card issuing bank in 2013 M2-M6 and M8-M12 in July participating, and never participating in the training of employees 2,022 people as a control group, using difference-in-differences method to estimate panel data and empirical methods analyze different personal backgrounds of employees for its trainees after impact performance. The difference-in-differences model suggests there is positive impact on training to marketing performance.
Subjects
panel data
training
working environment
marketing performance
credit card
Type
thesis
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ntu-103-P01323016-1.pdf
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