Modeling the Audience's Banner Ad Exposure for Internet Advertising Planning

Resource

Journal of Advertising 35 (2): 123–136

Journal

Journal of Advertising

Journal Volume

35

Journal Issue

2

Pages

123-136

Date Issued

2006

Date

2006

Author(s)

Lin, Chen-Shun

DOI

URI

SDGs

[SDGs]SDG11

Type

journal article

File(s)

Name

s01.pdf

Size

23.2 KB

Format

Adobe PDF

Checksum

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