The Research on the National Museum of Taiwan Literature Marketing and Social Educational Promotion Strategies─A Case Study of Taiwan Literature Mobile Museum
Date Issued
2016
Date
2016
Author(s)
Yang, ya-chu
Abstract
In this study, the National Taiwan Literature Museum as the main case study, and then to act as a mobile museum to explore the similar museum''s educational outreach strategies in other museums, how come are these case be implemented, compare similarities and differences between the different mobile museum plans and the National Taiwan Literature Museum on this task of the design and promotion, which is worth a reference and for improvement. As an extension of considerations when the museum promote social education in the future, and as a good reference sample on how to effectively promote the implementation of education outreach strategies and planning good result activities. The first to three chapters of this paper is to present research theories and related concepts, explain this study`s theory, social education concepts and museum theory. In the fourth chapter, classify in the process of promoting social education, the role of the museum and its functional position. As well as the interaction between the museum and the community and neighbors, which can bring a positive influence to museum education and promotion. In the fifth chapter, explore the National Taiwan Literature Museum`s permanent exhibition background of educational promotion, like law institution, budget and employee profession. The success or failure of Educational activities is based on the positive degree of Museum director, their ideas, coordination between the authorities and whether the higher authorities fully empowered. So explore Professional manpower, resources, institutional (legal soundness) Conditions and perfection degree of Event Planning in the National Taiwan Literature Museum, has its importance. Chapter Six locked at the Taiwan Literature Museum mobile Museum plan, as a museum concrete practice to promote outreach education. In addition, mobile museum plan presents initiative, enthusiasm and educational meanings pluralism Features. Designed to give residents in remote areas or adolescents have access to museum resources, balancing urban and rural areas (or regions) Museum of the resource gap. Museum exhibit in the form of action provides an alternative way to publicize the museum. Highlights the museum as a non-formal education knowledge palace has their active side to help build a positive image of the National Taiwan Literature Museum. And breaking the boundaries of city-county barriers and enhance the visibility of the National Taiwan Literature Museum. In conclusions, in view of the museum''s educational outreach function, made several policy recommendations and specific strategies policy, such as Internet museum business, social media campaigns and activity exposure intensity and so on. As a reference for academic backward and practitioners for future research Museology. Finally, the study on the topic of the mobile museum plan, there`re still leave some room for improvement. Hope the future museum circles conduct more in-depth study on the mobile museum. Make Museum-related issues a new academic center. To be implemented in the future museum practitioners, strengthen the museum''s social educational function.
Subjects
mobile museum
National Taiwan Literature Museum
social education
marketing
the resource gap between city and country
Type
thesis
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